Learn to Master Internet Marketing: A Nuts and Bolts Approach
Learn to Master Internet Marketing, by author and Internet marketing veteran Dale Tournemille, is an insightful and detailed look into the still evolving field of digital marketing.
Aimed at new entrants to the field, Learn to Master Internet Marketing offers an in-depth introduction to the core aspects of one of the hottest growing career paths.
You’ll learn how search engines can drive traffic and revenue to your business, what role content plays in achieving that, and be given a sneak peak into how search engines work. The author discusses scent trails and conversion paths, and why as a future Internet Marketer you’ll need to master both.
The book also takes a look at landing pages and how to analyze and critique campaign performance, which wouldn’t be possible without an understanding of how businesses must embrace a culture of analytics. Finally, Learn to Master Internet Marketing gives you the basics of e-mail marketing and mobile apps, two equally important strategies that any good Internet Marketer must be well versed in.