Search Engine Marketing & Optimization

Search Engine Marketing & Optimization


Google lures Internet marketers with Engage

What’s Google Engage? For Internet marketers, it’s free training, support and sales tools to get you reselling AdWords to small businesses. Here’s a look at why Google is targeting this lucrative and untapped market.


Crash course SEO

Google has just released their latest guide for those new to Search Engine Optimization (SEO). Here, I explain what Google means by each area in more detail.


Create world-class landing pages

Does your ad have a great place to land? If not, you’re not realizing the full potential of your online advertising campaigns.


Learn how to master SEO

To hear some web marketers and web strategists talk about Search Engine Optimization (SEO), you’d think it was a silver bullet. But there are some things that you can do to rank well. Here’s my common-sense guide to mastering SEO.