Crash course SEO
Google has just released their latest guide for those new to Search Engine Optimization (SEO). Here, I explain what Google means by each area in more detail.
About the Author
Dale Tournemille is a Vancouver-based digital strategist and web marketer. His expertise is in web marketing, eBusiness, digital content development, social media, KPIs and web analytics, et al. He is also an advisor to C-Suite executives on digital strategies. Read more
Google Analytics Certified
Twitter @daletournemille
Web Analytics
Site optimization case study: Salesforce.com
Is your website working as hard as it could be? In this article, we’ll review the functionality of www.salesforce.com.
Using scent trails to boost conversion
For this article, we’ll compare and contrast five different landing pages for their ability to provide scent trails for the keywords “web analytics consulting.”
Analyze web campaigns like a pro
Do you know what’s going on with your web marketing campaigns? Are you spending precious budget wisely? Here’s how to analyze and optimize your campaigns.
Creating a data-driven business culture
Choosing to introduce web analytics into an organization is the first step to gaining deep insight into website performance and marketing effectiveness. Here’s how to get started.